EU Plant-based Snacks Market to Surge USD 16.08 Bn by 2035 — protein-rich, and eco-friendly products continues to rise
Demand for Plant-based Snacks in EU
European Union plant-based snacks market is growing rapidly, driven by health-conscious, convenience-focused, and environmentally aware consumers.
NEWARK, DE, UNITED STATES, November 12, 2025 /EINPresswire.com/ -- The European Union’s plant-based snacks market is set for remarkable growth over the next decade, propelled by shifting consumer preferences toward healthier, more sustainable, and convenient snacking options.
According to industry-backed research from FMI, the market is projected to grow from USD 7,380.1 million in 2025 to USD 16,081.2 million by 2035, registering a compound annual growth rate (CAGR) of 8.1% and an absolute increase of USD 8,679.9 million.
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The expanding adoption of plant-based diets, combined with growing consumer health consciousness and rising environmental awareness, is driving mainstream acceptance of plant-based snacking. Retailers, foodservice operators, and manufacturers are responding with diverse product innovations, premium formulations, and sustainable packaging solutions, ensuring plant-based snacks meet evolving European consumer expectations.
Market Expansion Across Two Growth Phases
Between 2025 and 2030, the EU plant-based snacks market is forecast to grow from USD 7,380.1 million to USD 10,886.9 million, accounting for approximately 40% of total ten-year expansion. During this period, the market is shaped by widespread consumer adoption of plant-based alternatives, availability of diverse snack types across cereal, nut, fruit, and protein-based formats, and mainstream acceptance across supermarkets, convenience stores, and online platforms.
From 2030 to 2035, sales are projected to accelerate further, reaching USD 16,081.2 million, representing nearly 60% of total growth. This phase emphasizes premiumization, functional ingredients, and innovative formats such as high-protein bars, meat-alternative snacks, and indulgent yet health-oriented offerings.
Drivers of Market Growth
• Health-conscious and flexitarian consumers: Growing demand for snacks rich in protein, fiber, and essential nutrients.
• Convenience and portability: Ready-to-eat, shelf-stable products for busy lifestyles.
• Sustainability and transparency: Preference for ethically sourced ingredients and recyclable or compostable packaging.
• Functional ingredients: Integration of superfoods, probiotics, vitamins, minerals, and plant proteins to enhance nutritional benefits.
Even consumers without strict dietary restrictions are increasingly choosing plant-based snacks to manage weight, reduce processed food consumption, and support environmental sustainability.
Segment Overview
Product Type:
Cereal and grain-based snacks dominate the market with a 28% share in 2025, offering familiarity, whole-grain benefits, and versatile formats. Growth in protein-rich snack bars and meat alternatives is expected to outpace traditional cereal-based formats over the next decade.
Packaging:
Bag packaging leads with a 42% share, valued for moisture barrier protection, convenience, resealable formats, and cost efficiency. Sustainability innovations such as recyclable and compostable films are expanding adoption.
Flavor:
Savory snacks account for 60% of sales in 2025, reflecting mainstream consumer preference for salty and bold flavors. Sweet snacks are growing as manufacturers introduce dessert-inspired plant-based options.
Distribution Channels:
Hypermarkets and supermarkets remain the primary channel with 35% of sales, while online retail shows the fastest growth, rising from 18% in 2025 to 25% by 2035, driven by younger digital-native consumers, subscription models, and easy product discovery.
Nature:
Conventional plant-based snacks hold 70% of sales, though organic offerings are expanding rapidly, reflecting the shift toward premiumization and eco-conscious consumer choices.
Regional Highlights
• Netherlands: Leading CAGR at 8.7%, supported by a strong plant-based culture, innovative product launches, and progressive retail networks.
• Germany: Robust growth at 8.5% CAGR, with established plant-based infrastructure and high health consciousness driving sales.
• France: 8.4% CAGR, fueled by evolving consumer attitudes, premium positioning, and growing awareness of environmental sustainability.
• Italy: 8% CAGR, boosted by urban wellness trends, fitness culture, and alignment with Mediterranean dietary patterns.
• Spain: 7.8% CAGR, supported by retail expansion, fitness trends, and health awareness.
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Competitive Landscape
The EU plant-based snacks market is highly competitive, featuring multinational food corporations, specialized plant-based brands, regional producers, and innovative startups. Leading companies focus on product innovation, nutritional fortification, taste optimization, and sustainable packaging to differentiate themselves. Strategic partnerships with retailers, expansion into e-commerce, and digital marketing campaigns strengthen market positioning.
Notable participants include
• Danone S.A.
• Hain Celestial Group, Inc.
• Nestlé S.A.
• PepsiCo, Inc.
• Unilever
• Conagra Brands, Inc.
• General Mills, Inc.
• Blue Diamond Growers
• Amy's Kitchen Inc.
• Beyond Meat Inc.
The EU plant-based snacks market demonstrates robust growth, driven by consumer demand for healthier, convenient, and sustainable snacking options. With premiumization, functional ingredients, and e-commerce adoption accelerating, the next decade presents ample opportunities for innovation, investment, and category expansion.
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About Future Market Insights (FMI)
Future Market Insights, Inc. (FMI) is an ESOMAR-certified, ISO 9001:2015 market research and consulting organization, trusted by Fortune 500 clients and global enterprises. With operations in the U.S., UK, India, and Dubai, FMI provides data-backed insights and strategic intelligence across 30+ industries and 1200 markets worldwide.
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