Turf's Up! adds free aeration to August lawn program

Turf's Up! will begin offering one free aeration treatment in August while keeping its existing offer of two free lawn treatments for eligible properties in its Virginia service area. The promotion is aimed at residential, commercial and HOA customers planning seasonal lawn care during the state’s active growing period.

Why it matters: - The August promotion gives local property owners another no-cost service option during peak lawn-care season in Virginia. - Aeration can help loosen compacted soil so air, water and nutrients reach grass roots more easily. - The offer may help eligible customers plan broader seasonal treatment schedules around one program.

What happened: - Turf's Up! said it will offer one free aeration treatment beginning in August. - The company will continue offering two free lawn treatments at the same time. - The promotion applies within Turf's Up!'s service area in Virginia. - Eligible residential, commercial and HOA properties can participate if they are already considering lawn care during the growing season.

The details: - Customers can review eligibility, treatment timing, property requirements and scheduling directly with Turf's Up!. - Program details will determine how the complimentary treatments are arranged. - The free aeration may be paired with other scheduled applications, depending on the program. - Aeration is part of Turf's Up!'s lawn treatment services in Gainesville, Va. - The company said the two complimentary treatments are designed to fit qualifying program schedules. - Property owners can confirm which applications are included, when aeration will occur and what preparation may be required before work begins. - Possible service options for seasonal lawn programs include fertilization, weed control, lime treatments, overseeding, lawn insect control, disease control and compost applications. - Treatment selection and scheduling remain subject to lawn assessment and program terms in the local Virginia service area.

Between the lines: - The promotion appears designed to bundle entry-level lawn services into a seasonal package, which can make it easier for customers to commit to ongoing care. - The company is framing the offer around Virginia growing conditions, signaling a focus on timing rather than one-time sales. - Turf's Up! was founded by Todd Thomasson in 2005. - The company says its licensed technicians receive continuing training, use extensive education in their work and maintain consistent communication.

What's next: - Eligible customers will need to confirm their property's qualification and scheduling details with Turf's Up! before service begins. - The exact mix and timing of applications will depend on assessment results and available program terms. - Turf's Up! will continue serving residential, commercial and HOA properties in its Virginia market.

The bottom line: - Turf's Up! is using a free aeration add-on to expand its August lawn-care promotion while keeping its existing two-treatment offer in place for qualifying customers.