Hemp-infused seltzer market forecast to triple by 2033

Demand for alcohol-free wellness drinks is pushing the hemp-infused seltzers market toward fast growth, with global sales projected to rise from $237.0 million in 2026 to $786.9 million by 2033. North America leads today, while Asia Pacific is expected to grow fastest as brands face education, formulation and regulatory hurdles.

Why it matters: - Hemp-infused seltzers are gaining traction as consumers look for low-calorie, alcohol-free drinks tied to relaxation and wellness. - The category is projected to grow from US$237.0 million in 2026 to US$786.9 million by 2033, a 18.7% compound annual growth rate. - The shift reflects broader demand for functional beverages, especially among Millennials and Generation Z.

What happened: - A market analysis released on July 23, 2026 projected rapid expansion for the global hemp-infused seltzers market through 2033. - The forecast points to North America as the dominant region in 2026, with about 62% of global revenue. - Asia Pacific is expected to be the fastest-growing region over the forecast period, with a projected 21.3% CAGR. - The report was published by Persistence Market Research.

The details: - Hemp-infused seltzers are sparkling water beverages made with hemp-derived ingredients such as cannabidiol, hemp seed oil or broad-spectrum hemp extracts. - The drinks are positioned as alcohol-free beverages that support relaxation without intoxicating effects. - Consumer interest has risen around perceived CBD benefits including stress management, sleep support and post-exercise recovery. - Media coverage, scientific research and wellness-focused marketing have helped broaden awareness. - North America benefits from a mature hemp CBD industry, supportive regulations and a strong functional beverage retail network. - The United States remains the main contributor after the 2018 Farm Bill legalized industrial hemp. - Canada is also expanding, helped by its federally regulated cannabis framework and licensed retail distribution. - Asia Pacific growth is being driven by rising health-oriented beverage demand in Australia, Japan and South Korea. - Australia is benefiting from favorable regulatory developments for low-dose CBD products. - Japan's functional beverage market is creating room for hemp-based innovation. - The wellness and relaxation segment is expected to account for nearly 32% of total market revenue in 2026. - Outdoor use cases are also expanding, including hiking, cycling, camping and paddleboarding.

Between the lines: - The market's growth is tied to a bigger consumer move away from alcohol and toward drinks associated with self-care and recovery. - Brand education remains essential because many consumers still confuse hemp-derived CBD drinks with psychoactive cannabis products. - Product reliability is still a technical challenge because manufacturers must manage CBD stability, water solubility and consistent potency in carbonated beverages. - Companies are responding with nano-emulsification technologies, third-party testing and formulations that add adaptogens, vitamins, electrolytes and nootropics. - Competition is intensifying across hemp beverage brands, cannabis beverage companies and functional drink makers seeking premium positioning and wider distribution. - In April 2025, Cornbread Hemp introduced THC seltzers featuring hemp-derived ingredients, adding to its alcohol-free wellness lineup.

What's next: - The report expects continued innovation, regulatory progress and consumer adoption to support growth through 2033. - Brands are likely to keep expanding education campaigns and product lines as the category matures. - Download the sample report or request custom insights.